Monthly Archives: July 2014

Mrs. Schlepke’s substitute: Helpful reference books

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stack of booksYou have a writing assignment, and you’re typing away in a flurry of inspiration. (Or is it desperation because your deadline looms?) Suddenly, a question pops into your head that makes you come to a dead stop: Should you use “affect” or effect”? Or maybe this is the question: Does the period go inside the quotes or outside? How about: Do you put commas in a date, and if so, where? Actually, it could be any of a hundred nagging little questions whose answers lie buried in the high school English class detritus left in your unconsciousness.

Instead of relying on dusty memory or calling Mrs. Schlepke, your freshman English teacher, out of retirement, it’s much easier to make sure you have a few handy-dandy reference books within reach. When writing professionally, whether for your job or for your career, it’s imperative that you present as close to a perfect communication piece as possible. Grammar, punctuation and spelling mistakes look sloppy and unprofessional. And you can’t rely on spell checker alone. If you’ve used “effect” when the correct word is “affect,” your mistake will go unnoticed by spell checker. Continue reading Mrs. Schlepke’s substitute: Helpful reference books

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A journey of a thousand miles starts with one question

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question_mark_help_symbolYour boss, your client, your business requires that you communicate a message. Maybe you’re an entrepreneur with an awesome prospect and you really want to use a new presentation. Or your client wants you to create a series of email blasts for current customers. Or you boss has asked you to develop an internal sales newsletter.

Whoever the culprit, a huge project has been plopped on your plate, and you’re wondering where to start digging in. And how to avoid heartburn. And whether this project is organically grown and low in sodium. (OK, that’s about enough with the metaphor, right?) Continue reading A journey of a thousand miles starts with one question

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Welcome!

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iStock_000009463013SmallThis blog isn’t for Writers; it’s for writers. You know, all of you who never thought for a moment about making a living with the written word, who figured you’d earn your paycheck by creating graphics, interacting with people, crunching numbers, developing technical do-wickies, or, I don’t know, blowing up things.

It’s for all of you who have found yourselves in a predicament where your professional futures depend on you writing something: a tag line, maybe, or an elevator speech, or a career objective for your resume. In other words, this blog is for all of you who now find you cannot escape having to WRITE. (Cue the scary music.)

I have 17 years of marketing communications experience under my belt and an MA in English. I, and some of my colleagues, would like to pass along what we’ve learned through the years in a fun way that eases your self doubts. At least, that’s our goal.

Because this blog is for you, please let us know if there are any topics you’d like us to cover. And if you have any experiences or tips related to one of our blog posts, please leave a comment. We’d love to hear from you and I’m certain other readers would appreciate it too.

Thank you for visiting Creative Consultants to Go. I and my colleagues look forward to an interesting and ongoing conversation with you!

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