Monthly Archives: July 2015

8 Corporate Phrases to Creatively Destroy

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hammer-35244_1280Ah, corporate speak. Easy fodder for jokes and complaints. An obvious mark of bloated posturing and a surefire remedy for insomnia. But corporate speak has an uncanny way of slithering into a message if even the most sincere writer isn’t vigilant. And, we have to admit that corporate speak is so common because it’s both convenient and habit forming.

Many words and phrases that could now be labeled as corporate speak began as clever ways to communicate complex ideas, but overuse has rendered them vague and pretentious, causing more distraction than clarification. Probably most of us have fallen into its gilded trap at some point, especially when we’re trying to sound professional or knowledgeable but secretly lack the confidence to do so in our own words. Continue reading 8 Corporate Phrases to Creatively Destroy

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