Ah, corporate speak. Easy fodder for jokes and complaints. An obvious mark of bloated posturing and a surefire remedy for insomnia. But this kind of bombast has an uncanny way of slithering into a message if even the most sincere writer isn’t vigilant. Copy that’s full of corporate jargon and tediously long blocks of text often gives the impression that the writer or organization is hiding something.
On the other hand, simple writing delivers a clear message to your audience. Simple writing also builds trust by communicating sincerity. So, try using straightforward, concise copy to reassure your audience and bring your message into the light.by