Tag Archives: communications project

Why do I feel jittery after drinking coffee?: How to create FAQs

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coffee FAQFAQs (frequently asked questions) have become a marketing communications staple. You can find them on websites, flyers, and in brochures. People think they’re helpful because they can find their particular question and quickly get an answer without having to read through a jungle of copy. And FAQs can be about any kind of product or service, from complicated, technical components to something as simple as a cup of coffee.

FAQs can also reduce the number of calls to customer service, and they show customers your organization understands their needs.

What do they want to know?

If you find yourself having to develop FAQs, before you write a single word, think about who your audience is and consider what their particular concerns might be. It’s a good idea to seek input from sales and other field personnel, customers and/or coworkers to develop your list of questions. You might find it helpful to develop your FAQs around the journalistic basics of who? what? when? where? why? and how? Continue reading Why do I feel jittery after drinking coffee?: How to create FAQs

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Waiting for inspiration? The science behind creativity

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Colorful pillars

The page you’ve been staring at has been blank for an hour. Now, the cold fingers of self-doubt are starting to climb the back of your neck, and you begin to despair: “If I was truly creative, this page would be filled by now!”

Like Mom placing a bowl of hot goulash on your desk and a reassuring arm around your shoulders, I’m here to tell you, “Don’t worry so much!” You ARE a creative person, and if you give yourself a chance, that blank page will get filled.

Creativity as a habit

First of all, researchers believe that all human beings are naturally creative, and there is no conclusive evidence that some people are inherently more creative than others. Instead, it seems that creativity is actually more a habit than a trait. Continue reading Waiting for inspiration? The science behind creativity

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