Tag Archives: copywriting

Creativity tips: Unlock your genius

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brush and paint 2The page you’ve been staring at has been blank for an hour. Now, the cold fingers of self-doubt tickle the back of your neck, and you begin to despair: “If only i could find inspiration for creativity, this page would be filled by now!” Like Mom placing a bowl of hot goulash on your desk and a reassuring arm around your shoulders, I’m here to tell you, “Don’t worry so much!” Try a few proven creativity tips and you will fill that blank page. Continue reading Creativity tips: Unlock your genius

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Bragging with style: Effective press releases

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Write press releasesWhen an established publication chooses to print positive information about you or your organization, that’s not just free advertisement – that’s validation. You can grab that priceless space, whether in print or online, by learning how to write effective press releases.

So, if your organization has earned bragging rights for an event, accomplishment or significant development, grab your pencil and get ready to write: Below are some tips to help you write press releases that are professional and more likely to spark interest.

Create a newsworthy angle
To write effective press releases, first develop your story to make sure it’s newsworthy. That will help ensure it grabs the attention of editors and entices them to include it in their publications. For example, instead of using your press release to announce your new CFO, focus on the new direction the CFO will take, how this will positively impact the organization, what customers and investors can expect from this new hire, etc.  Angle the story of the press release to show how readers might benefit by your organization’s actions. Continue reading Bragging with style: Effective press releases

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Why do I feel jittery after drinking coffee?: How to create FAQs

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coffee FAQFAQs (frequently asked questions) have become a marketing communications staple. You can find them on websites, flyers, and in brochures. People think they’re helpful because they can find their particular question and quickly get an answer without having to read through a jungle of copy. And FAQs can be about any kind of product or service, from complicated, technical components to something as simple as a cup of coffee.

FAQs can also reduce the number of calls to customer service, and they show customers your organization understands their needs.

What do they want to know?

If you find yourself having to develop FAQs, before you write a single word, think about who your audience is and consider what their particular concerns might be. It’s a good idea to seek input from sales and other field personnel, customers and/or coworkers to develop your list of questions. You might find it helpful to develop your FAQs around the journalistic basics of who? what? when? where? why? and how? Continue reading Why do I feel jittery after drinking coffee?: How to create FAQs

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Writing direct mail copy that sells

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Mailbox 2

You’ve got some great ideas brewing for the design for your marketing communications piece. But the copy is another story – so much to say but such little space!

Don’t fret yet! This is the first in a three-part series of articles that will give you copywriting tips for various marketing communications pieces. We’ll start with writing tips for direct mail copy, and future topics will include:

  • Developing newsletter content and writing articles
  • Writing frequently asked questions (FAQs)

Continue reading Writing direct mail copy that sells

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