Tag Archives: writing newsletter articles

News you can use: Learn how to write newsletter articles

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Meet the pressSo, you need to develop a newsletter. You have the design ready to go, but you need more than lorem ipsum for the content. Where do you start? Well, here are some basic steps to writing a newsletter article:

  1. Consider your audience
  2. Determine your message
  3. Gather info
  4. Write the copy
  5. Include photos and/or graphics

Who are your readers and what will you tell them?

As with any communication piece, when you start writing newsletter articles, your first step is to consider your audience and the overall message or purpose:

  • Will the newsletter go to prospects?
  • Or to your organization’s employees?
  • Is the purpose to establish your organization as a helpful expert?
  • Or are you trying to persuade to purchase?
  • If your newsletter is internal, are you simply informing your co-workers?
  • Or are you trying to motivate your sales team?

Continue reading News you can use: Learn how to write newsletter articles

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