When an established publication chooses to print positive information about you or your organization, that’s not just free advertisement – that’s validation. You can grab that priceless space, whether in print or online, by learning how to write effective press releases.
So, if your organization has earned bragging rights for an event, accomplishment or significant development, grab your pencil and get ready to write: Below are some tips to help you write press releases that are professional and more likely to spark interest.
Create a newsworthy angle
To write effective press releases, first develop your story to make sure it’s newsworthy. That will help ensure it grabs the attention of editors and entices them to include it in their publications. For example, instead of using your press release to announce your new CFO, focus on the new direction the CFO will take, how this will positively impact the organization, what customers and investors can expect from this new hire, etc. Angle the story of the press release to show how readers might benefit by your organization’s actions. Continue reading Bragging with style: Effective press releases
The page you’ve been staring at has been blank for an hour. Now, the cold fingers of self-doubt are starting to climb the back of your neck, and you begin to despair: “If I was truly creative, this page would be filled by now!”
Like Mom placing a bowl of hot goulash on your desk and a reassuring arm around your shoulders, I’m here to tell you, “Don’t worry so much!” You ARE a creative person, and if you give yourself a chance, that blank page will get filled.
Creativity as a habit
First of all, researchers believe that all human beings are naturally creative, and there is no conclusive evidence that some people are inherently more creative than others. Instead, it seems that creativity is actually more a habit than a trait. Continue reading Waiting for inspiration? The science behind creativity
This blog isn’t for Writers; it’s for writers. You know, all of you who never thought for a moment about making a living with the written word, who figured you’d earn your paycheck by creating graphics, interacting with people, crunching numbers, developing technical do-wickies, or, I don’t know, blowing up things.
It’s for all of you who have found yourselves in a predicament where your professional futures depend on you writing something: a tag line, maybe, or an elevator speech, or a career objective for your resume. In other words, this blog is for all of you who now find you cannot escape having to WRITE. (Cue the scary music.)
I have 17 years of marketing communications experience under my belt and an MA in English. I, and some of my colleagues, would like to pass along what we’ve learned through the years in a fun way that eases your self doubts. At least, that’s our goal.
Because this blog is for you, please let us know if there are any topics you’d like us to cover. And if you have any experiences or tips related to one of our blog posts, please leave a comment. We’d love to hear from you and I’m certain other readers would appreciate it too.
Thank you for visiting Creative Consultants to Go. I and my colleagues look forward to an interesting and ongoing conversation with you!