Category Archives: Marketing Communication tips

Creativity tips: Unlock your genius

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brush and paint 2The page you’ve been staring at has been blank for an hour. Now, the cold fingers of self-doubt tickle the back of your neck, and you begin to despair: “If only i could find inspiration for creativity, this page would be filled by now!” Like Mom placing a bowl of hot goulash on your desk and a reassuring arm around your shoulders, I’m here to tell you, “Don’t worry so much!” Try a few proven creativity tips and you will fill that blank page. Continue reading Creativity tips: Unlock your genius

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5 steps to conducting a customer survey

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Creating a customer survey
Startup Stock Photos

The new year is a great time to assess the previous one and find out what worked and what you can do better in 2016. A customer survey is one of the most effective ways to do this. It’s also a great way to connect with your clients and show them you appreciate their business and care about their experiences with your company.

Here are five simple steps to conduct an employee survey:

  1. Develop a plan

A detailed plan will force you to think through exactly what you want to accomplish and how. It will also help you stay focused and on schedule.

Continue reading 5 steps to conducting a customer survey

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Subject: 7 tips for creating email gold

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emails on laptopDelete, delete, delete: That’s what most people do as soon as they open their email mailboxes. Email is an inexpensive and often effective way to reach customers and prospects, but, because it’s inexpensive and effective, it’s hard to break through all the noise to get your message noticed. By following proven techniques, however, you can turn email junk into email gold: Continue reading Subject: 7 tips for creating email gold

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Bragging with style: Effective press releases

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Write press releasesWhen an established publication chooses to print positive information about you or your organization, that’s not just free advertisement – that’s validation. You can grab that priceless space, whether in print or online, by learning how to write effective press releases.

So, if your organization has earned bragging rights for an event, accomplishment or significant development, grab your pencil and get ready to write: Below are some tips to help you write press releases that are professional and more likely to spark interest.

Create a newsworthy angle
To write effective press releases, first develop your story to make sure it’s newsworthy. That will help ensure it grabs the attention of editors and entices them to include it in their publications. For example, instead of using your press release to announce your new CFO, focus on the new direction the CFO will take, how this will positively impact the organization, what customers and investors can expect from this new hire, etc.  Angle the story of the press release to show how readers might benefit by your organization’s actions. Continue reading Bragging with style: Effective press releases

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Why do I feel jittery after drinking coffee?: How to create FAQs

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coffee FAQFAQs (frequently asked questions) have become a marketing communications staple. You can find them on websites, flyers, and in brochures. People think they’re helpful because they can find their particular question and quickly get an answer without having to read through a jungle of copy. And FAQs can be about any kind of product or service, from complicated, technical components to something as simple as a cup of coffee.

FAQs can also reduce the number of calls to customer service, and they show customers your organization understands their needs.

What do they want to know?

If you find yourself having to develop FAQs, before you write a single word, think about who your audience is and consider what their particular concerns might be. It’s a good idea to seek input from sales and other field personnel, customers and/or coworkers to develop your list of questions. You might find it helpful to develop your FAQs around the journalistic basics of who? what? when? where? why? and how? Continue reading Why do I feel jittery after drinking coffee?: How to create FAQs

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News you can use: Learn how to write newsletter articles

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Meet the pressSo, you need to develop a newsletter. You have the design ready to go, but you need more than lorem ipsum for the content. Where do you start? Well, here are some basic steps to writing a newsletter article:

  1. Consider your audience
  2. Determine your message
  3. Gather info
  4. Write the copy
  5. Include photos and/or graphics

Who are your readers and what will you tell them?

As with any communication piece, when you start writing newsletter articles, your first step is to consider your audience and the overall message or purpose:

  • Will the newsletter go to prospects?
  • Or to your organization’s employees?
  • Is the purpose to establish your organization as a helpful expert?
  • Or are you trying to persuade to purchase?
  • If your newsletter is internal, are you simply informing your co-workers?
  • Or are you trying to motivate your sales team?

Continue reading News you can use: Learn how to write newsletter articles

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Writing direct mail copy that sells

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Mailbox 2

You’ve got some great ideas brewing for the design for your marketing communications piece. But the copy is another story – so much to say but such little space!

Don’t fret yet! This is the first in a three-part series of articles that will give you copywriting tips for various marketing communications pieces. We’ll start with writing tips for direct mail copy, and future topics will include:

  • Developing newsletter content and writing articles
  • Writing frequently asked questions (FAQs)

Continue reading Writing direct mail copy that sells

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Writing clearly, saying it simply

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Window cleaning 2I recently received an email that demonstrated to me why writing clearly is a neglected skill set. An executive at the corporation where I work sent it, and it opened with these two paragraphs:

Organizational Announcement

“As we set our sights on the future and begin to transform our industry, it is essential that we have the right talent in place to drive growth and business success.

“For the past several months, my team and I have focused on long-term success planning and talent development. As part of those discussions, Ebenezer Geezer, the West Region president, informed me of his intention to retire at the end of this year.”

Wow, that’s a lot of lead-in before we get to point: Ebenezer Geezer is retiring. I, along with thousands of others in offices and cubicles across the U.S., got this email in the middle of a busy workday. How many actually read to the last sentence of the second paragraph? Did you?

I think the email should have been written more like this:

Organizational Announcement

“West Region President Ebenezer Geezer is planning to retire at the end of this year. We will greatly miss Ebenezer and his talent for cost cutting. My team and I, however, have a plan to make the transition to a new West Region president as smooth as butter. So, no worries, folks! This change won’t affect our profits or, most importantly, your jobs. So, keep working!” Continue reading Writing clearly, saying it simply

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Waiting for inspiration? The science behind creativity

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Colorful pillars

The page you’ve been staring at has been blank for an hour. Now, the cold fingers of self-doubt are starting to climb the back of your neck, and you begin to despair: “If I was truly creative, this page would be filled by now!”

Like Mom placing a bowl of hot goulash on your desk and a reassuring arm around your shoulders, I’m here to tell you, “Don’t worry so much!” You ARE a creative person, and if you give yourself a chance, that blank page will get filled.

Creativity as a habit

First of all, researchers believe that all human beings are naturally creative, and there is no conclusive evidence that some people are inherently more creative than others. Instead, it seems that creativity is actually more a habit than a trait. Continue reading Waiting for inspiration? The science behind creativity

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Welcome!

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iStock_000009463013SmallThis blog isn’t for Writers; it’s for writers. You know, all of you who never thought for a moment about making a living with the written word, who figured you’d earn your paycheck by creating graphics, interacting with people, crunching numbers, developing technical do-wickies, or, I don’t know, blowing up things.

It’s for all of you who have found yourselves in a predicament where your professional futures depend on you writing something: a tag line, maybe, or an elevator speech, or a career objective for your resume. In other words, this blog is for all of you who now find you cannot escape having to WRITE. (Cue the scary music.)

I have 17 years of marketing communications experience under my belt and an MA in English. I, and some of my colleagues, would like to pass along what we’ve learned through the years in a fun way that eases your self doubts. At least, that’s our goal.

Because this blog is for you, please let us know if there are any topics you’d like us to cover. And if you have any experiences or tips related to one of our blog posts, please leave a comment. We’d love to hear from you and I’m certain other readers would appreciate it too.

Thank you for visiting Creative Consultants to Go. I and my colleagues look forward to an interesting and ongoing conversation with you!

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