Your boss, your client, your business requires that you communicate a message. Maybe you’re an entrepreneur with an awesome prospect and you really want to use a new presentation. Or your client wants you to create a series of email blasts for current customers. Or you boss has asked you to develop an internal sales newsletter.
Whoever the culprit, a huge project has been plopped on your plate, and you’re wondering where to start digging in. And how to avoid heartburn. And whether this project is organically grown and low in sodium. (OK, that’s about enough with the metaphor, right?) Continue reading A journey of a thousand miles starts with one questionby