Category Archives: Writing newsletter articles

Five tips for writing great newsletter articles

facebooktwittergoogle_plusredditpinterestlinkedinmailby feather
twitterrssby feather

horizon-of-heaven-2

So, you’ve followed the basic steps of writing a newsletter article:

  • Inverted pyramid? Check.
  • Clear, concise writing? Check.
  • Eye-catching graphics? Check.
  • Thorough proofreading? Check.

Now, the finished product resides in your computer, and it’s ready for publication. Or is it? If your article seems less than divine, here are a few essential commandments that will help you coax it into that sought-after realm of communications Nirvana. (It might also help to check out an example of an article for your amusement and edification.)

1. Knoweth thou thy audience and the purpose of thy newsletter.

Continue reading Five tips for writing great newsletter articles

facebooktwittergoogle_plusredditpinterestlinkedinmailby feather
twitterrssby feather

News you can use: Learn how to write newsletter articles

facebooktwittergoogle_plusredditpinterestlinkedinmailby feather
twitterrssby feather

Meet the pressSo, you need to develop a newsletter. You have the design ready to go, but you need more than lorem ipsum for the content. Where do you start? Well, here are some basic steps to writing a newsletter article:

  1. Consider your audience
  2. Determine your message
  3. Gather info
  4. Write the copy
  5. Include photos and/or graphics

Who are your readers and what will you tell them?

As with any communication piece, when you start writing newsletter articles, your first step is to consider your audience and the overall message or purpose:

  • Will the newsletter go to prospects?
  • Or to your organization’s employees?
  • Is the purpose to establish your organization as a helpful expert?
  • Or are you trying to persuade to purchase?
  • If your newsletter is internal, are you simply informing your co-workers?
  • Or are you trying to motivate your sales team?

Continue reading News you can use: Learn how to write newsletter articles

facebooktwittergoogle_plusredditpinterestlinkedinmailby feather
twitterrssby feather