So, you’ve followed the basic steps of writing a newsletter article:
- Inverted pyramid? Check.
- Clear, concise writing? Check.
- Eye-catching graphics? Check.
- Thorough proofreading? Check.
Now, the finished product resides in your computer, and it’s ready for publication. Or is it? If your article seems less than divine, here are a few essential commandments that will help you coax it into that sought-after realm of communications Nirvana. (It might also help to check out an example of an article for your amusement and edification.)
1. Knoweth thou thy audience and the purpose of thy newsletter.by